Social Media Calendar

Portfolio Project: Social Media Calendar for The Right Size

Project Overview

For this project, I created a two-day social media calendar for The Right Size, a size-inclusive clothing brand. The goal was to develop a structured posting schedule that aligned with key holidays, promotions, and the brand’s mission of empowering people of all sizes through affordable fashion. This involved selecting the right social media platforms, choosing post timings and topics, determining content types, and drafting copy for select posts.

Process and Execution

1. Selecting Social Media Platforms

• Based on audience research, I identified three platforms that would best reach The Right Size’s target audience:

  • Facebook – Strong engagement for promotions and community-focused content.

  • Instagram – Ideal for visual content, stories, and influencer engagement.

  • Twitter – Useful for quick updates, customer interactions, and campaign promotions.

2. Setting Post Timings and Frequency

• I considered audience activity patterns and platform algorithms to determine the best posting times:

  • Facebook & Instagram – Once or twice a day to maintain visibility without oversaturation.

  • Twitter – Multiple posts per day to capture different audience segments and time zones.

3. Crafting Copy for Two Posts

I developed captions that reflected The Right Size’s brand voice—empowering, inclusive, and engaging.

• Teacher Appreciation Week Discount (Twitter – 1:00 PM)

  • Title: What Makes a Great Teacher?

  • Bullet points highlighting key characteristics:

    • Sharp mind, keen eyes, big heart, strong voice, helping hands.

  • Callout: Teachers, enjoy 15% off with a valid ID!

  • Hashtags: #TeacherAppreciationWeek #ThankYouTeachers

• Mother’s Day Sale (Facebook – 9:00 AM)

  • Copy:

    • “Mothers do it all! Let’s celebrate them with a special 25% off everything online and in-store. 💖”

    • “Shop our spring collection and give Mom a gift she’ll love! #HappyMothersDay”

5. Defining Assets for Two Posts

To ensure high engagement, I specified assets that matched the post themes.

• Teacher Appreciation Week Discount (Twitter – 1:00 PM)

  • Asset:

    • Infographic of a teacher standing in front of a whiteboard.

    • Callouts highlighting key teacher traits (brain, eyes, heart, voice, hands).

• Mother’s Day Sale (Facebook – 9:00 AM)

  • Asset:

    • Image of a woman wearing a dress from The Right Size’s spring collection, standing with a young child.

Challenges and Lessons Learned

• Balancing Posting Frequency:

  • Initially, I planned too many posts for Facebook and Instagram, but I refined the schedule to avoid overwhelming followers.
    Lesson Learned: Algorithm-based platforms perform better with fewer, high-quality posts.

• Aligning Copy with Brand Tone:

  • The Right Size’s tone is empowering and body-positive, so I ensured that the messaging stayed inclusive.
    Lesson Learned: Every piece of content should reinforce the brand’s values.

• Selecting Engaging Content Types:

  • Twitter performed best with short, engaging content like infographics and GIFs, while Instagram favored visual storytelling.
    Lesson Learned: Tailoring content to each platform maximizes engagement.

Outcome and Reflection

This project successfully outlined a well-structured, goal-driven social media calendar that aligned with The Right Size’s marketing strategy. By integrating key holidays, promotions, and audience preferences, I ensured that each post was purposeful, engaging, and in line with the brand’s mission. This experience reinforced my ability to strategically plan, write, and optimize social media content—an essential skill for driving brand awareness and engagement.