Shopify Product Detail Page

Creating Product Detail Pages for Bath EcoShop – Portfolio Reflection

What I Did

For this project, I created two product detail pages for an e-commerce store, Bath EcoShop, using Shopify. The goal was to ensure that each page had a compelling product description, key features, technical details, and SEO-friendly elements to enhance discoverability and user engagement.

The two products I worked on were:

1. Organic Cotton Bath Rug – Focused on its eco-friendly materials, comfort, and durability.

2. Bamboo Cotton Blend Bath Towel – Highlighted its softness, absorbency, and quick-drying features.

How I Did It

1. Product Titles & Descriptions – Crafted clear, concise, and engaging titles that included important product attributes (material, purpose, and benefits).

2. Bullet Points for Key Features – Ensured scannability by listing unique selling points in a structured format.

3. Technical Specifications – Included material composition, size, weight (GSM), and origin to build trust and transparency for customers.

4. SEO Optimization –

   • Used relevant keywords to improve search rankings.

   • Wrote engaging, benefit-driven product descriptions that encouraged purchases.

   • Created SEO-friendly alt text for product images to enhance accessibility and search visibility.

5. Shopify Product Listing Process – Followed step-by-step actions in Shopify to ensure each listing was correctly formatted and visually appealing.

Mistakes I Made & What I Learned

🔴 Descriptions Were Initially Too Generic

• Issue: My first drafts focused too much on the product's physical attributes rather than its benefits for the customer.

• Lesson: I learned that effective product descriptions need to be benefit-driven, showing how the product improves the customer’s life.

🔴 Overloading Technical Details in the Main Description

• Issue: I initially placed too many technical details in the product description, making it overwhelming.

• Lesson: Instead, I moved technical specifications to a separate section, making the content easier to digest.

🔴 Missed Some Key SEO Opportunities

• Issue: At first, I did not include strong keywords in the title and meta description.

• Lesson: I revised them to include high-impact keywords like “organic cotton,” “luxurious feel,” and “quick-drying” to improve search engine ranking and visibility.

🔴 Alt Text Was Too Vague

• Issue: My initial alt text descriptions were too generic, such as "bath towel in beige."

• Lesson: I improved them by making them more descriptive (e.g., "Soft bamboo cotton blend bath towel in beige, featuring a textured weave and ultra-absorbent design").

How I Improved

✅ Refined Product Descriptions – Focused on benefits first, features second, ensuring a more compelling customer experience.
✅ Optimized for SEO – Used stronger keywords in the title, meta description, and alt text to enhance search rankings.
✅ Balanced Readability & Detail – Kept descriptions engaging and scannable by using bullet points and structured formatting.
✅ Improved Accessibility – Created clear, informative alt text to help visually impaired users and boost SEO.

Final Takeaway

This project reinforced my ability to craft high-quality product pages that are both engaging for customers and optimized for search engines. I learned that the best product listings combine storytelling, SEO, and usability to increase conversions and enhance the online shopping experience.